Indian alcohol brands have found takers all over the world as a result of the burgeoning activity of Indian Made Indian Liquor. India's alcoholic beverage market is predicted to increase at an annual rate of 8.8%, reaching 16.8 billion litres of consumption by 2022.
Premium Indian wine brands have emerged in the last two decades to compete with their global counterparts. Sula Vineyards, Fratelli Wines, York Winery, Grover Zampa Vineyards, and others are among the leading players. Growing consumer demand has prompted an increase in investment, international alliances, and even acquisitions.
Whiskey has remained the most popular alcoholic beverage in the country, with the country being the world's largest market for the spirit. Indigenous luxury brands such as Amrut, Paul John, Rampur, and Unibev, among others, have enjoyed consistent expansion in the whiskey market. The availability of high-quality raw materials, such as cereals and fruits, as well as favorable meteorological and topographical circumstances, have fueled these activities. According to KPMG's research, this has helped India's liquor market achieve a worth of over US$35 billion, and it is expected to continue to rise in the future years. This growth will be ensured by new innovation and investment.
India's craft beer revolution has been fueled by the country's large urban population, which has discretionary income and a fast-changing lifestyle. Apart from the numerous microbreweries springing up across the country, a number of Indian bottled craft beer companies have emerged, including Bira 91, Simba, The White Owl, Medusa Brewing Co, and White Rhino Brewing, to name a few. The Indian microbrewery sector is currently vying with India's established mass-market brands for a growing market. This industry is also seeing the use of cutting-edge technologies to create curated experiences. Indian businesses have branched out into other types of alcoholic beverages, which are now sold all over the world. The high level of activity suggests that the alcoholic beverage industry has a lot of potential.