Alcohol E-Commerce to soar high

The e-commerce channel has had remarkable growth in recent years, increasing by 12 percent in 2019 and over 43 percent a year later in 2020.

According to IWSR Drinks Market Analysis, the value of alcohol e-commerce would increase by 66% globally between 2020 and 2025.

The e-commerce channel has had remarkable growth in recent years, increasing by 12 percent in 2019 and over 43 percent a year later in 2020.

The latest IWSR e-commerce strategy research looked at 16 target markets: Australia, Brazil, Canada, China, Colombia, France, Germany, Italy, Japan, Mexico, the Netherlands, Nigeria, South Africa, Spain, the United Kingdom, and the United States.

At approximately 60%, China has the biggest proportion of online shoppers among all beverage alcohol purchasers.

In four years, total beverage alcohol e-commerce sales are estimated to be worth more than US$42 million, with a quarter of all drinkers in the globe buying alcohol online already.